Why SEO is important

When designing your website or upgrading an existing one, it’s important to think about how SEO (Search Engine Optimisation) will feature and the purpose of it.

There are many advantages to SEO but sometimes people think it’s all too complicated and so don’t fully understand the benefits. 

When a searcher searches, you want your website to be near the top of the search results each and every time.  By continually featuring, the chances of that searcher clicking onto your website is far greater.  SEO will help build brand visibility. 

You can build up a potential customer’s trust of your business by continually featuring in the search results.  Searchers will subconsciously recognise names of businesses which regularly feature, and higher search rankings will enhance your credibility to a prospect and will act as a vote of confidence.

You are more likely to increase your website traffic if you’re featuring at the or near to the top of the search rankings.  While this won’t make you money, you’re more likely to convert more prospects into paying customers if you’re receiving improved levels of traffic to your website.     

SEO is an inbound form of marketing, which means you’ll be marketing to prospects who are actively looking for products or services that your business provides – so half the battle is already done!  All you then need to do is convince them that your offering is the better one over a competitor.

It’s important that you understand the habits and activities of your customers and this is where SEO comes into its own.  The analytics provided by search engines provide detailed and valuable information on your potential customers – how they’re searching, how they browse, demographics etc.  This sort of detail of customer data can help you make informed decisions about the strategies your business may want to implement and best of all it's free!

Remember, there are many benefits to SEO so if it isn’t something that features heavily in your marketing strategy, perhaps it’s time to have a rethink.