Website trends

This year is the last of the decade so what’s trending for website designs and how will designers make their mark? This year is the last of the decade so what’s trending for website designs and how will designers make their mark?

According to researchers, the serif font will heavily feature.  While its previously known for its print quality, it’s featuring more as bold headers and text where words need to be emphasised on a website.

The use of colour has always been popular, however, black and white palettes are now making striking statements.  Coupled with elements of colour, some interesting designs are being created.

Smooth lines and natural shapes are taking over from more traditional systematic shapes and grids.  Natural, organic shapes are bringing depth and movement to website designs.

Websites are interacting more with their audience through what’s known in the industry as Micro-Interactions.  A Micro-Interaction is an event which has a single purpose – to delight the user; to create a moment that is engaging, welcoming and perhaps, according to UX Design, human.

We know video content isn’t something that’s new to website design, however, it does prove to be an important component as it brings an element of diversification and allows the reader to choose what they want to look at.  Not everyone has the time (nor inclination) to read all the text on a page so give your audience something quick and meaningful but yet still does the job of capturing the market.

Video content is now featuring more heavily in Google rankings, so chances are if you’re using video content on your site, you’re more likely to rank higher in the searches – something to bear in mind!

Be easy on the eye.  Giving your audience too many things to look at or understand will turn them off and will make your site look cluttered so go for the classic, timeless, minimalist look, but without being boring. 

Remember, it’s not always about what you want, think of your audience and how they interact with technology and create something to suit!