Website Design Trends

A person drawing on a computer, laying out a website design concept

As design trends evolve, businesses are seeking ways to create an online presence that is not only modern and visually appealing but also functional and user-friendly. New website design trends are reshaping the way businesses connect with their customers.

Personalised Experiences

Websites are moving beyond static content. AI and smarter design tools enable sites to adapt to individual visitors — showing tailored recommendations, highlighting relevant products, or even adjusting layouts for repeat customers. For our local retailers and service providers, this kind of personalisation, rather than a one-size-fits-all messaging, can turn casual browsers into loyal clients.

Minimalist Design

Clean, uncluttered layouts remain popular, but many sites are combining simplicity with bold typography, striking colour palettes and subtle motion graphics to create personality without overwhelming the user.

Accessibility

Accessible design is now an expectation rather than an option. Features such as clear menus, screen reader support, and strong contrast ratios help ensure that websites are inclusive to all users. Dark mode options are also becoming common, giving visitors more control over their browsing experience.

Interactive Experiences

From rotating product views to scroll-based storytelling, immersive elements are helping businesses engage customers in a memorable way. However, it’s essential to maintain performance optimisation — slow load times can deter visitors.

Sustainability in Design

Eco-conscious web design is also gaining traction by streamlining code, compressing images, and using efficient hosting. The benefit isn’t just environmental — leaner websites load faster, which improves user satisfaction and search rankings.

Real Opportunities

For our customers locally across Crawley, Gatwick and the West Sussex region, these trends translate into real opportunities: