With the world wide web being such a prominent force in today’s society, the competition for customers is enormous.

So, how do you go about capturing your audience’s attention and getting them interested in what you have to say, whether it’s a website or an article you’ve written?

Your logo is the flagship to your business.  It can say a lot about who you are, your product or services and your values. 

They say people make decisions based on what they see in about two seconds, so when it comes to business, it’s important you have the right image, colours and business collateral. 

When it comes to deciding on a logo that best portrays what your business represents, consider these tips:

Technology is now part of everyday life, and the advances it’s making are pretty incredible.  But in this fast-paced technological world we live in, are your systems up to the job they’re intended for?  When was the last time you made an IT investment?

Technology should be used as a beneficial tool to provide growth and fulfill your business potential and your customer’s expectations.  But slow and inefficient systems or lack of investment can have a detrimental impact on your professional image.

Here are some tips to help you keep ahead.

The speed of your website can have a real impact on your brand and the customer experience. 

Consumers will leave a site within the first few seconds of visiting if it’s uninteresting, cluttered etc. but perhaps more importantly, if it takes a while to load.

Lots of images, content and hosting are just some of the contributing factors which will make a website slow to load.  This can be really frustrating for the user and as a result, they’re unlikely to continue searching the site.

Small companies who are using unlicensed software unknowingly shouldn’t think they’ll be let off the hook if found out. 

Ignorance is not bliss in this situation. 

Using unlicensed software is on the increase whether it’s intentional or not.  There have been recent cases in the news where companies were fined for using unlicensed software, yet they knew nothing of the software being installed on their computers.  But that’s no excuse, so how can you protect yourself against such a risk?

It seems there’s not a day that goes by at the moment where scams and cyberattacks aren’t in the news.  Yet it’s satisfying to hear that there have been four arrests following a two-year long investigation by the City of London Police and Microsoft into scams where fraudsters were pretending to be IT support staff. 

During the last financial year, there were over 34,000 computer software service fraud reports made to the UKs national fraud and cyber-reporting centre, Action Fraud.

But how would you know if you’ve fallen victim?

With so much of what we now do being web based, it’s no wonder scammers love it.  It’s easy to become complacent about the levels of security and habits of password setting so here are some useful tips. 

Internet scams happen all the time, no-one is safe. 

You just need to read the news to hear another big company has been affected and sometimes we don’t even know it’s happening. 

With so many off the shelf packages available, it’s easy to set up a website, however, does it serve the purpose it’s intended for? Is it converting prospective buyers into sales?  Are you getting the traffic?  Is it easy to navigate?

Here are some golden tips to get the best from your website.

UK firms lost more than £1b to Ransomware & Cybercrime from March 2015 to March 2016.

This is only the reported cases, the actual figure lost may well be much higher due to firms failing to report incidents.


Tech support scams target victims via their ISP

A new scam, in which fraudsters pose as legitimate internet service providers to offer bogus tech support, either via the phone or on the net, is on the rise, the BBC has found. It is a twist on an old trick which involved cold-calling a victim - often claiming to represent Microsoft - and charging for fake tech support.